What is Google My Business?
Google My Business is a free tool that allows your business to show up in Google search results. GMB allows your patients and potential patients to find out everything they need to know about your business quickly.
If you have a Google My Business profile for your practice you may have noticed a few new additions that were automatically added to your account this fall. The new section is titled “Health & Safety” and includes:
These measures were put in place to better keep customers informed and are one of many business changes Google My Business has rolled out since the start of the pandemic.
How does this benefit your practice?
Everyday dozens of people go to Google and other search engines to complete various searches and the information listed influences their decision. Seeing information such as “Staff get temperature checks” or “Staff get temperature checks” displayed in black and white reassures prospective patients (and even current ones) that they are entering into a safe environment when visiting your practice. That is if you have set up an account with Google My Business.
What is the importance of Google My Business?
Local searches can help to extricate searches who aren’t likely going to contact your business because search engines desire to provide local results based on proximity and intent. Thirty-four percent of end users who perform a search on their computer or tablet visited the physical location within a day of the search; 50% who perform a local search on their phone did the same. As a hearing health business owner, Local Search is one of the most necessary components of your digital marketing efforts. Google My Business is an essential factor when ensuring your practice will appear in local searches. Through Google My Business you can:
How to set up a Google My Business Account
If you don’t have a profile with Google My Business, the process to set up an account is simple. Follow the instructions below.
Perform this step only if you’re new to Google.
Click “Manage Now.”
Should you have a hearing health business with the same name as another in your region, you’ll see the autocomplete function, which allows you to see if your business listing already exists, or to add a new Google My Business profile to an existing business if you’re adding a new location.
In this section you will see a checkbox that reads “I deliver goods and services to my customers.” This section is for businesses or stores that deliver items and services directly to customers. You can leave it blank.
You can enter the regions, cities, or ZIP codes that your practice services.
This field greatly influences the kinds of searches your practice will appear in with Google. Look through the list under “Business Category” to find the most accurate category. You can also research your competitors to see what category they’re listed under.
Adding your number and website helps with Google My Business functionalities like call tracking. Should you not have a website, Google will give you the option to create a new Google website based on the information provided. However, having a unique website only enhances your practice’s online presence.
Once you complete steps one through seven, you’ll be instructed to “Finish and verify this business.” Once you click finish, Google goes to work to ensure your practice is what you say it is. There are three options you can choose to verify your practice.
Google My Business also has instant verification, but it’s only available if your practice has already been verified with Google Search Console.
Once you’ve verified your practice you can begin optimizing your Google My Business account by:
Google is constantly adding new features to Google My Business to help businesses better market their products and services online, and while performing certain online marketing like social media can be intimidating, Google My Business is easy to use. Even before the pandemic, Google My Business has been a go-to resource for digital marketing. And as the pandemic changes the way we do business, utilizing Google My Business has become an even more vital resource. You never know when a local search can lead you to your next patient.
Your Hearing Network is a nationwide hearing healthcare network designed to connect patients with hearing loss to local providers.
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