Article originally from Hear In Private Practice
By Suzanne Younker, Au.D.
Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base.
Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention has the same effect as decreasing costs by 10%.” Especially now, with changes in hearing care regulations, there is a new door open for alternative retail access to basic hearing care. Keeping your practice on the top of your patients’ “favorites bar” is critical.