Article originally from Hear In Private Practice
By Suzanne Younker, Au.D.
Loyal patients are recognized as a significant contributor to a successful hearing care practice and practice owners must pay attention to how they can continue to satisfy this valuable base.
Business analytics and medical practice experts all agree with the Harvard School of Business that “A 2% increase in customer retention has the same effect as decreasing costs by 10%.” Especially now, with changes in hearing care regulations, there is a new door open for alternative retail access to basic hearing care. Keeping your practice on the top of your patients’ “favorites bar” is critical.
50 Million American Suffer From Tinnitus – So Why Aren’t They Flocking To Your Practice?
The market for treating tinnitus, a complex auditory condition often associated with ringing in the ears, may represent one of the newest opportunities for hearing health professionals. About 50 million Americans are believed to suffer from some form of the condition, and about 12 million of these are characterized as severe enough to require medical treatment.